How I Can Help You

Social Media Management

Profile set-up, community building and engagement, live event blogging.

Content

Strategy, content writing, multimedia optimisation, editorial and blog management.

Digital Marketing

Influencer outreach (bloggers), competition management, paid social campaigns, e-mail marketing.

Analytics

Social media assessment, project management, insights reporting, insights analysis.

Training

Bespoke training and mentoring, e-learning, group classes and networking.

Learn With Me

Transform your social media

Sign up for my 4 week 'Social Media Summer Simmer' e-learning programme for only £30 (inc. VAT). Once you've enrolled, you'll receive daily content inspiration, tips and tutorials to keep your customers connected with your digital community. Click here to get started.

Get My FREE 7-Step Social Media Action Plan

Push your business forward on social media by following these 7 steps for social media success. Sign up to my training bulletin to receive your free plan.

Connect With Me

Blog

Content Writing,Social Media

Effectively Using Pinned Posts

In Facebook and Twitter you have the functionality to pin a post to the top of your profile's feed. Which means anyone visiting your profile, page or group will see that message first. It's a useful tool for promoting key messages
Continue Reading
Content Writing,Social Media

Understanding Social Seasonality

Do you understand your business' sales seasonality? Then you also need to understand your social media seasonality which may not necessarily follow the same pattern. Going to the trouble of posting messages when your customers are not on-line could end up being
Continue Reading
Facebook

Read This Before You Click Boost On A Facebook Post

We've enjoyed Facebook being free for the simple things in life; photo sharing, funny videos and communicating with friends. But someone has to pay for the service and that is advertisers. Facebook promotions, when done right, are good value for money for
Continue Reading
Content Writing,Social Media

Spellcheck For Content Success

Are you wondering why your social media posts aren't getting the engagement you think they deserve? It could be as simple as checking spelling, grammar and syntax. The internet is rife with poor use of written language. It doesn't particularly matter when
Continue Reading
Twitter

How To Get The Most From Twitter Chat Hours

There's nothing more than I love than joining a Twitter chat hour. They are fabulous for meeting new followers, promoting your business plus sharing tips and experiences with peers. But there is an unspoken etiquette, so here's my tips for
Continue Reading
Outreach

Working Successfully With Bloggers

Collaborating with bloggers is an excellent way to market a business by tapping into their traffic and community. But investing your time and money with the right bloggers requires a good understanding of how influencing works plus careful relationship management. Bloggers hold a
Continue Reading
Twitter

Stephen Fry Quits Twitter: Has The Platform Become Stagnant?

News reports yesterday say Stephen Fry has deactivated his Twitter account, claiming it has become ‘stalking ground for the sanctimoniously self-righteous’. The decision came after a joke he made at the BAFTAs about his friend and costume designer, Jenny Beavan coming to
Continue Reading
Content Writing

Are You A Feed Maker or Breaker?

Are you a feed maker or breaker? What I mean by this is, do you help the discussion flow? Do you delight people's growing social experience with powerful images and fluid language? The end goal for spending time and money on
Continue Reading
Social Media

Think Before You Click

One of the biggest appeals of social media is the informal chat-like engagement and instantaneous thoughts. But for businesses and professionals this is uncharted waters, as their customer relationship management usually involves well-thought out material, which has had input from
Continue Reading
Content Writing

Let's Make Beautiful Content Together

There's nothing more satisfying than working on a set of content for customers after establishing a brief. And it's even more satisfying reading through your final draft. It's like poetry - yes you heard me correctly, beautiful, well-crafted poetry. As readers
Continue Reading
Social Media

Social Networking Is A Two-Way Street

Many businesses contact me at BrightonMums.com through Facebook and Twitter to access our parent network of followers. Which is great, as it helps us keep up to date on local enterprise and offers for customers. But many of the messages
Continue Reading

About Me

2015-04-30 14.10.36 — And I make my own jewellery from time to time.

After a long career in FMCG healthcare, I decided to take the plunge into the social media world. I briefly joined forces with another mum in business to start an agency but preferring the freelance life, I have been working on a variety of brands and projects ever since.

I am crazy for quality written content and have blogged for a number of media titles including The Argus, Huffington Post and contributed to The Guardian’s Comment Is Free section.

My on-line hyperlocal community hub, BrightonMums.com, is a passion project where I flex my creative muscles, exploring new topics to write about and getting opinionated on hot issues. I have also successfully collaborated with brands for co-promotion, and writing regular columns for local magazines such as Sussex Style Magazine. BrightonMums.com also has team of talented contributors from the community who also work with me on projects.

My more recent social media projects include digital launches alongside national TV and print campaigns plus instigated complete social channel overhauls. I’ve also put together training materials and led seminars for multi-nationals, local charities and small companies, helping them to get the best from social media. I have provided digital support on a number of events, generating buzz and long-lasting content for clients.

I am a Sussex lady born and bred, living in Brighton since 2000. My husband keeps me grounded, my kids make me laugh.

My Digital Family

As well as offering freelance social media services, mentoring and training courses, ClaritaCo Media runs successful blogzine BrightonMums.com. My social communities are thriving with above industry average engagement and click rates.

My new venture Shore And Coast is a growing digital community featuring content about life and travel by the sea, wherever you are in the world.

Be a part of our influential network, follow me on social media, contribute or work with me.

Why You Need Social Media

When you run a business it seems everyone has a hand in the pot: accounting, legal, marketing, public relations and now there’s digital media. But investing in social media engagement is the future. Consider the next generations of consumers. They will be buying and consuming more products and data from their devices than ever.

You need to be social, engage or get left behind.

But not each business is the same. Your service offering or product will dictate the activity you need to be doing. If you’re a restaurant, you need to be on Instagram sharing lovely pictures of your food and drink. If you’re a buggy manufacturer, you should be on YouTube broadcasting practical demonstration on how to assemble, use and fold.

I get that.

And I know you’re budget is valuable. You need an optimal return on investment.

That is why I offer bespoke services. Whether it’s training, strategy or full management.

Clear message, clear engagement, clear results.