Who Is Your Social Tribe?

Social Tribe

If you don’t understand who your social tribe is online, then your content efforts risk to fall on deaf ears. They are your cheerleaders, your focus groups all leading to your customers and sales! Grab a pen, a blank sheet of paper and brainstorm who you think your community is.

Who are your ‘Allies’?

These are your friends and family or even employees and suppliers. Firstly, never be shy to ask your inner circle for a leg up to get that community started. They should be happy to support you! Employees, sub-contractors, collaborators and suppliers are already a part of your business community. Cultivate two-way social support by reading their posts and following their profiles too.

Who are your ‘Peers’?

For small business, your industry colleagues are vital for growing your community. Gone are the days where competitors ‘play cards close to their chests’. Obviously, I don’t mean sharing sensitive business information but not being so afraid to collaboration and communicate about industry challenges and changes. Industry peers can support and inspire each other, especially online. Hunt them out, chat and bring them into your world.

Who are your ‘Advocates’?

Do you engage your most loyal customers? It’s a mistake many businesses make, by passing those in the fervent quest for new customers. But your existing loyal customers are advocates for your brand and their voices should be amplified. Have a strategy on how to reward them either with social reciprocation (mentions, follow Friday) or even discounts for shares. Modern online businesses offer kick-backs for digital recommendation,  make the tech work for you!

Who are your ‘Customers’?

All these help build a picture of your customer profile, the demographic most likely to make a purchase. Using the insights social media platforms make available to you (free of charge), find out when they’re online, which of your posts they’ve engaged with the most and what other companies they follow and engage with (easier on Twitter and Instagram, than Facebook).

Do you now have a picture of who your social media tribe is? 

Spending 30 minutes to 1 hour figuring out the above, will definitely trigger a few lightbulb moments for you what you want to say to your customers on social media.

light bulb moment

 

What Does Your Facebook Page Cover Photo Say About Your Business?

Social media branding is just as important as branding elsewhere in your business. But you’d be surprised the number of pages I come across where it’s not clear what the business proposition is or that it’s the exact business I’m looking for. What does your Facebook page cover say about your business?

Be Consistent

Use images with the same style and presentation as your website quickly helps customers make the association between your page and your brand. And of course optimise the size and make sure it complies with Facebook rules. The current Facebook page layout means the whole image appears like a banner at the top, so crop and position carefully.

Say Something

Your visual story is as important as the words on your page (if not more). What do you want customers to know first when they arrive on your page? The 20% text rule does not apply to cover pages but be aware, images with too much text or that are too salesy tend to put people off. Inspire your customers to say and find out more.

Be Strategic

Your logo should remain static (unless you’ve rebranded of course) but your cover image is an opportunity to showcase the latest focus for your business. Are you running an event? Or launched a new product or service? The cover image is the perfect location to place a powerful call to action.

Cover examples which work;

Amazon – they change their cover page to their current flagship promotion which aligns best with the Facebook audience. Pretty subtle but clever.

facebook page sample

Apple – of all the products they could feature from their amazing range, they chose this…makes you want to know more doesn’t it?

Gousto – can you guess what this company does from their name, logo and cover page? Pretty much.

facebook page cover

Puressentiel – this company have used the cover to feature their latest product launch.

facebook page cover

TOM’s – what does this image say to you? Casually hanging out in casual shoes…

facebook page cover

 

Twitter Training With Sky High Potential

aim high

I’m thrilled to be hosting a Twitter training with sky high potential at The Mumpreneurs Networking Club flagship networking event, MNC Live on 29th March 2017.

Using social media is a cost effective way to market your business, with Twitter being one of the easiest platforms to connect and grow audiences. We will learn how best to leverage the platform to reach more customers and then practice everything in a chat session from one of the best views in the UK.

Twitter was created to be the ‘text messaging’ of the Internet, which is why still today it’s one of the chattiest and most interactive platforms. It is also one of the primary platforms for businesses and brands, especially with the targeted ads functionality and the data it can provide about customers and their social media habits.

On the training you will learn;

  • Networking and building your community. Twitter is one of the easiest platforms to grow a following and raise awareness of your products and services. Get tips on how to get ‘social’ by tagging other users, understanding hashtags plus making the most of the chat hours.
  • How to best use all the functions. Even if you use Twitter regularly, it may be handy to have a recap on the purpose and messaging best practice.
  • What content works for your business. We will explore what text works best and how to capture and post images and video. We will understand what our audiences are likely to read and react to.
  • Customer relationship management. Learn how to turn those comments from customers on Twitter into powerful brand advocacy.
  • Measure your efforts. We’ll take a brief look at the data Twitter offers free to all users and what it tells you about your content and customers.
  • General social media content and networking tips which will work across other platforms.

The course content is packed with tips and inspiration for most levels with a chance to immediately try what you’ve learned while enjoying a breath taking experience – a flight on the British Airways i360.

In the same format as our popular #MNCHour Wednesday chat, we’ll ask delegates a thought-provoking question about their business goals plus set a mini challenge to post certain content while enjoying the view and networking with other passionate entrepreneurs.

I have also pulled together a team of social media savvy bloggers to be on hand to help, get a glimpse of how these prolific tweeters have mastered the platform.

At £85 for non-members and £70 for members, including your British Airways i360 flight, refreshments and a champagne lunch, this is a rare chance to learn important skills for your business, make valuable contacts, have fun and be inspired!

SO…what are you waiting for? Grab your ticket today before they go.

Get Image Smart

When I first started building my digital and social media world, the one tip I could have used back then was to get image smart i.e. organise my images properly. Because when you find yourself *having* to do it, it’s a labourious and painful task.

Starting your website and social media image library is a tip that is in all my training courses. We know that visual images and video clips connect with users in a more memorable and emotional way, making the message more impactful.

So we all need to think visually when trying to convey certain aspects of our business. That does not necessarily mean becoming a great photographer but it does mean becoming a visual editor. We are probably doing this subconsciously already.

But we probably aren’t doing is making sure these images are organised on and off line. Here’s my simply checklist of things you should be doing with all your images:

  1. First check you have the rights to use them more than once. Stealing photos is unethical and will come back to bite you. There are tools such as TinEye where photographers can find who is using them and ask you to take them down.
  2. If you commissioned professional photography for your business either a) ask for versions optimised to appear correctly on social platforms, i.e. Facebook, Twitter, Instagram OR b) do it yourself using a tool such as Canva.
  3. Store images in folders, organising them in a logical system which is easy to pull out when posting on social. If you’re using Google Drive online, this may be tricky to add photos when in a social media app. It’s easier to store images as files on your computer but ensure you back them up.
  4. Always label images when you upload to a website or blog, helping you find them if you want to add to another post. Although it’s advisable to add new images to each post, as busy people, it won’t be completely devastating to reuse an image. Just ensure there’s a good time lag in between instances.
  5. Add alt tags and title tags, a key SEO optimisation step for your website. Read more from Yoast about why you should be doing this. There should be fields in the uploader form in which to put these tags. Especially if you’re using WordPress.
  6. Try to source or create images which are ‘evergreen’ i.e. ensure text or image is not time bound. This gives you more flexibility to use images in your library again.

If you have anything else to add, please feel free in the comments below. I’m sure I haven’t exhausted all the steps we should be taking to keep on top of this image hungry world!

Want to learn more? Sign up to my newsletter to be first to get my dates for webinars and downloadable, affordable courses.

Introducing Social Media Micro Learning For Busy People

social media courseIntroducing social media micro learning for super busy people on social media and digital marketing. When you run a business, it never stops. There’s always more you can be doing, always plates to spin. That’s because our business is usually out of a passion and desire to offer something special to customers.

My micro-learning courses for busy people are designed to take around 30 minutes a day, during one working week. After purchasing the course, you’ll be sent a daily email with a tutorial and a practical assignment. After the course is completed, you’ll get a training booklet to keep to revisit any of the materials and try the practical exercises again to keep improving. I’ve broken down the essentials for your business, so you can start getting great results immediately.

My first course Instagram For Business Networking is LIVE, at the very reasonable price of £20 for over 3 hours of course time. Making it excellent value for businesses on a tight budget!

Too Many E-mail Notifications? Time For An Inbox Cleanse

e-mail cleanse

IMG_9822Is your inbox overwhelmed with e-mail notifications? Some sites sent too many, they feel relentless, annoying and unnecessary. It could be time for an inbox cleanse.

Ask yourself a simple question. If you’re getting e-mail notifications from your social media profiles, how much time are you actually spending on them? I used to think that perhaps notification of a new follower while you’re building up your community, would be helpful. But all the while you’re trying to manage the influx of notifications from several sources in your e-mail box, precious time ‘live’ on social media is being taken away.

E-mail cleansing

A ritual e-mail list cleanse is helpful when you are inundated with e-mail bulletins. Not only for you but for the content creators. They need to know if their bulletins are appealing and worth subscribing to, so the unsubscribe process send a message (although ideally a last resort if they are monitoring their newsletter stats properly).

The first thing you could do in 2017 is create a folder in your e-mail to park e-mails from lists you’re unsure whether to stay on or not. Take 10 minutes to browse the lists and make a shortlist of those you want to stay on.

Social media notifications

When you start a new account on social media platforms, some of them operate an ‘opt out’ policy on notifications. And there are a lot of notifications they could send you; new followers, comments, retweets, new tweets from followers…So the FIRST thing you do, if you don’t want your inbox clogged up with these, is check the e-mail notifications settings.

Twitter settings
E-mail notifications in Twitter
Facebook settings
E-mail notifications in Facebook

Check all accounts you open on-line for e-mail notifications, shopping accounts, survey websites – some companies have relentless communication funnels. If you want to browse these mails from time to time. using an e-mail consolidation tool such as unroll.me can be really helpful.

A new ritual

Once you’ve tidied up your e-mail inbox, subscriptions and notifications you may risk to lose track of your digital activity. Therefore, it’s time to introduce a new ritual.

Take the time saved managing your inbox and use it to check your social media accounts daily, you monitor, read and connect with your community. If you have more than one account, use a 3rd party browser/ publisher platform such as Hootsuite or Tweetdeck to simplify your monitoring. This is more authentic and more effective than anything else you will do. It will help grow, inspired and is much more fun than managing annoying notifications in your inbox!

For complete e-mail organisation directly to your mailing lists, instant messaging platforms and to-do apps then explore the wonderful world of Zapier.

Sign up for courses and webinars in 2017 for more social media best practice learning, support and strategies.

Take Part In An Instagram Challenge and WIN!

giveaway

Global Entrepreneurship Week kicks off on Monday and I’m proud to be supporting The Mumpreneurs Networking Club’s Pop Up Mumpreneurs Events, which celebrates the success and sheer awesomeness of mums who bring their entrepreneurial smarts to the global economy. And I’m giving the opportunity for one Instagram networker the opportunity to win 2 hours of training or strategy planning with me.

You don’t have to be uber social media savvy to enter either. Here’s what you need:

  1. Install Instagram on your phone, launch your profile
  2. Take a photo and post it on Instagram
  3. Add a caption and tag #GEWMums @welovemnc
  4. And good luck! You’re entered.

If you need a helping hand, download my quick and easy Instagram start up guide by registering here.

Pop Up Mumpreneurs 2016

There’s 28 brilliant events online and off which you are still able to join. Be inspired, learn new things and make new contacts in this positive, warm and supportive network. As Hilary Clinton said in her concession speech:

Twitter hour theme-3

On Wednesday 16th November at 8pm join us for an #MNCHour PARTY on Twitter! We want you to share an image of a defining moment from your business journey. AND we’ve set ourselves the challenge to have the most images shared by participants EVER since we launched the chat hour in April this year. For details on how to join and how to make the most of a Twitter chat or party, visit the event page.

The Mumpreneur Side Effect

Last week, journalists Eva Wiseman tried to dismiss many mum business as a side effect or poor maternity rights. Here’s my response over on BrightonMums.com about this awesome side effect and all the brilliant women business owners I have worked with – who just happen to be mums.

Giveaway terms: Closing date is midnight 18th November, 2016.

Sign up to receive my 7 steps plus be sent the Instagram quick and easy guide including a 7 day action plan.

 

 

Social Media Blackout Checklist For Summer

social media blackout

What I’m about to say goes against all the social community building rules I live by. But I believe a social media blackout is good for the soul and your on-going creativity as a business owner, marketeer or digital specialist.

Social media has integrated flawlessly into our lives. We check our Facebook feed a few minutes after waking, we build our promotional strategies around strategic digital communities. It’s here to stay. But the constant buzz of our phones and chatter on our feed has also created a new emotional state in many of us. One which I believe needs calming and rebooting to retain some perspective.

Digital media provides communities which connect like-minded individuals. Socially we feel less lonely, finding others globally, who share our ideas. It has helped us learn and understand our identities further.

But I strongly believe, this should not prevail at the expense of human contact. We are social beings and the chemistry which sparks off significant relationships cannot be replaced on-line. How many of us have explored on-line dating, chatted to a seemingly compatible individual only to to find, in person, the chemistry is not there?

Which is why we need two things. An off-line private persona and friendships. Moments that can only be relived in the brain. Memories which keep our grey cells thriving.

Secondly we need social media blackouts. I posted an interesting article on my Facebook page about Andy Murray deleting the Twitter app from his phone during Wimbledon. Sadly, this was to shut out the trolls, the price of being a top social media celebrity. But we could all take a leaf out of his book. He needs a clear mind, internalised and focused thoughts to achieve his goal. This is a personal strategy he’s developed which quite clearly WORKED!

We all need our own social media blackout strategy. Here’s a checklist for you modelled after my personal strategy:

  1. Decide how long the social media black out is feasible for? My view is 3 days is the minimum you should explore.
  2. Book time in your diary to write and schedule all content. For Facebook use their scheduler, for other platforms explore Buffer, Tweetdeck or Hootsuite. 
  3. Ensure all customers know your working pattern. Or engage in cover for the period, throw some money at it e.g. employ casual call handlers or a virtual PA to handle mails and social media messages.
  4. Tell all your friends how you can be contacted. Consider what will work best to really switch off your brain. Will you be able to switch the phone off completely? Or maybe limit contact to phone, text or Whatsapp?
  5. Delete social media apps from your phone or turn off notifications and badging. But ensure you’re safe, don’t block off all contact leaving yourself in vulnerable situations.
  6. Plan some off-line projects to occupy your mind; journals, drawing, colouring books, knitting, crafting, sport, photography…the list is endless. Engaging in these could refresh your creative process for your business and marketing ideas.
  7. Take deep breaths and do nothing. Once you’ve gotten over the first day of jitters without reaching for the phone or tablet, try spending a couple of hours doing nothing.

Tell me how you got in with your social media blackout. Did it work? Do you feel refreshed?

This is just one of the tips from my social media summer simmer. Available to start as a course in your own time between now and 10th August.

social media training course

 

Set your summer social media to ‘simmer’

social media

Summer can typically be a time for low engagement on social media. And while I believe it’s vital to ‘switch off’ for a short while to step away from the constant flow of chat and narrative, you shouldn’t leave your customers high and dry – they may go elsewhere! Get ready to set your social media to ‘simmer’ to keep that community thriving and heading back in your direction when they’re ready.

For a special price of £30 I’m offering a 4 week ‘light touch’ e-learning programme via e-mail to keep your skills and inspiration bubbling away. Each day you’ll receive a valuable tip, exercise or tutorial.

The best thing is they can easily be parked during your downtime and picked up again other days. PLUS you’ll receive a booklet at the end with all the exercises and membership to a closed support group on Facebook.

Summer is also a great time to experiment, doing more of what you LOVE and having fun with social media. Especially with visual media!

SO…what are you waiting for? Let’s get started!

7 steps images-2

 

Enrollment to the programme will be available from 19th July – 10th August.

Effectively Using Pinned Posts

In Facebook and Twitter you have the functionality to pin a post to the top of your profile’s feed. Which means anyone visiting your profile, page or group will see that message first. It’s a useful tool for promoting key messages for your business. But it’s essential you avoid overusing the tool or misusing.

A pinned post is effective when

You use multi-media

Carefully write the post, be succinct. Check you have included key information with a smart-looking link (shrunk or a customised Bitly link). Use a powerful and relevant image that will draw people in. Video could be even more effective.

You pin temporarily

Leaving the same link at the top of your feed can look a bit stale and uninviting. How likely are users going to delve into the rest of your feed if you haven’t changed the pinned post in over a month? The timescale is relevant to the content you’re highlighting in the post but even if you haven’t finished the promotion, consider changing the text or image slightly after two weeks. That way you capture new visitors without frustrating repeat visitors.

It has a clear purpose

Ask yourself what you want people to do after reading the post? Balance the promotional tone with a sentiment which still connects followers to the subject matter. Some types of posts are likely to work better than others, such as:

  • Announcements – tell visitors about your latest business development or news. Perhaps you won an award? Or have created a video from an event?
  • Promotions – broadcast a money-off promotion or other incentive.
  • Events – drive ticket sales on the run up to an event. Make sure customers find the event info and ticket sales link in as few steps as possible.
  • New products or services – capture more users by pinning a showcase post with details of new product lines or services.

What a pinned post should not be

A bio

Your ‘bio’ or ‘about’ section should contain key information about you and your business; what you do, how you help people; how to contact you and a link to your website. People know how to find this, so repeating it all in a pinned post isn’t really helpful and could indicate you have nothing else ‘new’ to say. Your feed is a chance to dazzle people with your latest activity or photos, so don’t block the engagement with a pinned post which contains a bio.

Forgotten about!

If you’re using a pinned post for a temporary campaign or sales promotion be sure to remember to remove when that period has expired. It looks as if you lack focus and commitment on your social media activity and therefore unprofessional.

Want to learn more? Sign up to my 60-day Social Media Boot Camp for small business for £1 a day. Modules featured in this post include: Facebook community building, creating and using short links with Bitly, optimising images and video for social media, targeting quality content.

Enrol Now

Want to learn more about managing your content and effectively engaging customers? Subscribe to my training bulletin and get a FREE copy of 7 steps to social media success.