Twitter Training With Sky High Potential

aim high

I’m thrilled to be hosting a Twitter training with sky high potential at The Mumpreneurs Networking Club flagship networking event, MNC Live on 29th March 2017.

Using social media is a cost effective way to market your business, with Twitter being one of the easiest platforms to connect and grow audiences. We will learn how best to leverage the platform to reach more customers and then practice everything in a chat session from one of the best views in the UK.

Twitter was created to be the ‘text messaging’ of the Internet, which is why still today it’s one of the chattiest and most interactive platforms. It is also one of the primary platforms for businesses and brands, especially with the targeted ads functionality and the data it can provide about customers and their social media habits.

On the training you will learn;

  • Networking and building your community. Twitter is one of the easiest platforms to grow a following and raise awareness of your products and services. Get tips on how to get ‘social’ by tagging other users, understanding hashtags plus making the most of the chat hours.
  • How to best use all the functions. Even if you use Twitter regularly, it may be handy to have a recap on the purpose and messaging best practice.
  • What content works for your business. We will explore what text works best and how to capture and post images and video. We will understand what our audiences are likely to read and react to.
  • Customer relationship management. Learn how to turn those comments from customers on Twitter into powerful brand advocacy.
  • Measure your efforts. We’ll take a brief look at the data Twitter offers free to all users and what it tells you about your content and customers.
  • General social media content and networking tips which will work across other platforms.

The course content is packed with tips and inspiration for most levels with a chance to immediately try what you’ve learned while enjoying a breath taking experience – a flight on the British Airways i360.

In the same format as our popular #MNCHour Wednesday chat, we’ll ask delegates a thought-provoking question about their business goals plus set a mini challenge to post certain content while enjoying the view and networking with other passionate entrepreneurs.

I have also pulled together a team of social media savvy bloggers to be on hand to help, get a glimpse of how these prolific tweeters have mastered the platform.

At £85 for non-members and £70 for members, including your British Airways i360 flight, refreshments and a champagne lunch, this is a rare chance to learn important skills for your business, make valuable contacts, have fun and be inspired!

SO…what are you waiting for? Grab your ticket today before they go.

How To Get The Most From Twitter Chat Hours

There’s nothing more than I love than joining a Twitter chat hour. They are fabulous for meeting new followers, promoting your business plus sharing tips and experiences with peers. But there is an unspoken etiquette, so here’s my tips for getting the most out of the hour:

twitter-iconSay hello! This is ‘social’ media, so be social. Start the hour off as you would any gathering by greeting the group and asking how everyone’s week has been or how they are feeling.

Tag the organiser early on. It’s good manners to greet the organiser or moderator of the chat. Usually local hours e.g. #MNCHour is run by @mumpreneursclub so include the latter in your introduction or greeting tweet.

Use the hashtag in every message. The tags allow people to follow the conversation but also some organisers gather tweets at the end using publishing platforms such as Storify.

Introduce yourself. Tell people how your business helps people. Try to keep this to one tweet.

Don’t schedule a message to spam the chat hour. The point of the chat hour is to converse. If you’re using a scheduler, you’re most likely not ‘there’ and it will show. However, it can be useful to schedule an early tweet to remind yourself you were going to join. But make sure it’s the ‘hello everyone, how are you’ style of message.

Follow those who taking part. Try and follow everyone unless they are largely irrelevant to your networking. It’s good manners and forms good connections for future networking  with Twitter.

Stick to the format. If the moderator has questions planned, do your best to answer those. Don’t go too far off piste or randomly promote yourself in the middle of the session.

Be patient. Some people take a bit of time to reply, there’s a bit of a delay while reading feeds and monitoring the conversation. Don’t jump in too quickly with questions before people have had a chance to respond.

Try not to be too salesy. By all means be clear about your business and what you offer but don’t lay it on too thick. One or two tweets promoting yourself then spending time chatting. If the conversation naturally revolves around your expertise then obviously run with it.

Make a list. Create a Twitter list for those who took part or subscribe to the organiser’s list.

Watch your spelling and grammar. The odd typo would be forgiven during a hasty Twitter interchange but try to avoid altogether if you can. It looks unprofessional and most of all, could detract from the meaning of your message.

Prepare a few images or 30 second vids to share. Multimedia flies on Twitter, so have a few to hand ready for your networking. It increases the impact of your message long after the hour has ended.

Be transparent about Twitter chat clashes. There’s nothing wrong in two-timing your chat hours but perhaps declare at the start, so people know if there’s a delay to a question they’ve directly asked you.

Have fun! As well the opportunity to network, crack a few light jokes and be positive. And it should go without saying to be respectful and don’t swear. If you’re not sure about how a message you’re writing will be received, then don’t post.

Do you have any other tips for people taking part in a Twitter chat hour? Post a comment below, I’d love to hear your thoughts.

Stephen Fry Quits Twitter: Has The Platform Become Stagnant?

News reports yesterday say Stephen Fry has deactivated his Twitter account, claiming it has become ‘stalking ground for the sanctimoniously self-righteous’. The decision came after a joke he made at the BAFTAs about his friend and costume designer, Jenny Beavan coming to the award ceremony dressed as a ‘bag lady’. It seems he is less than impressed with the stream of commentary on the social media platform which followed his remarks.

Fry was one of Twitter’s earliest celebrity adopters, cultivating a ‘follow back’ approach to his profile which in turn helped boost its credibility. After all, he is not just any celebrity, he’s a national treasure, a wit, an academic. But it seems the humourless haters and trolls have gotten to him. Which is a desperate shame.

It’s at this point I hope Twitter somehow intervenes and speaks up for their community. The issue many celebrities and large brands face with Twitter is the two-way communication and unlike Facebook the inability to hide critical comments. If someone tags a profile, you are linked. Reputation management has taken a whole new direction with PR experts still grappling with social media and understanding the voices which drive the trends.

With traditional forms of media, these major voices in our society weren’t used to dealing with direct comments from the general public. And in such volume. It’s very true that dealing with a large amount of followers on Twitter comes with it’s own set of problems. I happen to think Fry’s joke was misguided and the term ‘bag lady’ in this current economic climate is an inappropriate choice of words. Maybe the backlash to his comments feels disproportionate and with social media, there will be a number of ‘hanger-ons’ to the message, RT-ing and using hashtags just to get noticed.

This is why it’s disappointing to see Mr Fry give up so quickly. His very public action to storm off the platform gives more weight to those who drive those over-the-top self-righteous rampages. There is decent and measured debate to be had on Twitter, the kind which informs and raises awareness of issues and causes.

In my view, Twitter is not becoming stagnant, just tricker for those with major accounts to navigate. They need to figure out vocal trends in social media and strategies to manage them. I’m not dismissing the very real problem of the haters, trolls and abusers on this platform. But headlines like these only feed the trolls. And the golden rule of social media is never feed the trolls.

Ask me about Twitter strategy and building a healthy, thriving community which leads fruitful discussion on-line, around your business. hello@claritaco.co.uk