Introducing Social Media Micro Learning For Busy People

social media courseIntroducing social media micro learning for super busy people on social media and digital marketing. When you run a business, it never stops. There’s always more you can be doing, always plates to spin. That’s because our business is usually out of a passion and desire to offer something special to customers.

My micro-learning courses for busy people are designed to take around 30 minutes a day, during one working week. After purchasing the course, you’ll be sent a daily email with a tutorial and a practical assignment. After the course is completed, you’ll get a training booklet to keep to revisit any of the materials and try the practical exercises again to keep improving. I’ve broken down the essentials for your business, so you can start getting great results immediately.

My first course Instagram For Business Networking is LIVE, at the very reasonable price of £20 for over 3 hours of course time. Making it excellent value for businesses on a tight budget!

Social Media Blackout Checklist For Summer

social media blackout

What I’m about to say goes against all the social community building rules I live by. But I believe a social media blackout is good for the soul and your on-going creativity as a business owner, marketeer or digital specialist.

Social media has integrated flawlessly into our lives. We check our Facebook feed a few minutes after waking, we build our promotional strategies around strategic digital communities. It’s here to stay. But the constant buzz of our phones and chatter on our feed has also created a new emotional state in many of us. One which I believe needs calming and rebooting to retain some perspective.

Digital media provides communities which connect like-minded individuals. Socially we feel less lonely, finding others globally, who share our ideas. It has helped us learn and understand our identities further.

But I strongly believe, this should not prevail at the expense of human contact. We are social beings and the chemistry which sparks off significant relationships cannot be replaced on-line. How many of us have explored on-line dating, chatted to a seemingly compatible individual only to to find, in person, the chemistry is not there?

Which is why we need two things. An off-line private persona and friendships. Moments that can only be relived in the brain. Memories which keep our grey cells thriving.

Secondly we need social media blackouts. I posted an interesting article on my Facebook page about Andy Murray deleting the Twitter app from his phone during Wimbledon. Sadly, this was to shut out the trolls, the price of being a top social media celebrity. But we could all take a leaf out of his book. He needs a clear mind, internalised and focused thoughts to achieve his goal. This is a personal strategy he’s developed which quite clearly WORKED!

We all need our own social media blackout strategy. Here’s a checklist for you modelled after my personal strategy:

  1. Decide how long the social media black out is feasible for? My view is 3 days is the minimum you should explore.
  2. Book time in your diary to write and schedule all content. For Facebook use their scheduler, for other platforms explore Buffer, Tweetdeck or Hootsuite. 
  3. Ensure all customers know your working pattern. Or engage in cover for the period, throw some money at it e.g. employ casual call handlers or a virtual PA to handle mails and social media messages.
  4. Tell all your friends how you can be contacted. Consider what will work best to really switch off your brain. Will you be able to switch the phone off completely? Or maybe limit contact to phone, text or Whatsapp?
  5. Delete social media apps from your phone or turn off notifications and badging. But ensure you’re safe, don’t block off all contact leaving yourself in vulnerable situations.
  6. Plan some off-line projects to occupy your mind; journals, drawing, colouring books, knitting, crafting, sport, photography…the list is endless. Engaging in these could refresh your creative process for your business and marketing ideas.
  7. Take deep breaths and do nothing. Once you’ve gotten over the first day of jitters without reaching for the phone or tablet, try spending a couple of hours doing nothing.

Tell me how you got in with your social media blackout. Did it work? Do you feel refreshed?

This is just one of the tips from my social media summer simmer. Available to start as a course in your own time between now and 10th August.

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Set your summer social media to ‘simmer’

social media

Summer can typically be a time for low engagement on social media. And while I believe it’s vital to ‘switch off’ for a short while to step away from the constant flow of chat and narrative, you shouldn’t leave your customers high and dry – they may go elsewhere! Get ready to set your social media to ‘simmer’ to keep that community thriving and heading back in your direction when they’re ready.

For a special price of £30 I’m offering a 4 week ‘light touch’ e-learning programme via e-mail to keep your skills and inspiration bubbling away. Each day you’ll receive a valuable tip, exercise or tutorial.

The best thing is they can easily be parked during your downtime and picked up again other days. PLUS you’ll receive a booklet at the end with all the exercises and membership to a closed support group on Facebook.

Summer is also a great time to experiment, doing more of what you LOVE and having fun with social media. Especially with visual media!

SO…what are you waiting for? Let’s get started!

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Enrollment to the programme will be available from 19th July – 10th August.

Introducing Social Media Mentoring

I’ve got something exciting to share with you for 2016. I’ve got a neat little package of social media self-help waiting for you to open…

While spending some time networking with small business and freelancers, the most common thing I hear in response to my occupation is how people would like to do ‘more’ or get ‘better’ at using social media. And I can help.

Often small businesses don’t have the budget to employ round-the-clock social media management. But it should be an essential part of their marketing tool-kit. This is where my 2016 social media mentoring and training programme will come in.

This digital world is where I belong. I’m always exploring new technology, content trends and tools for clients. I use experience gained working on previous and current projects with brands, large organisations and charities to put together strategies which produce results and grow your communities and audience reach.

I have combined this knowledge into a programme for small business and freelancers. Visit my latest offers page to find a subscription to suit your budget.

Sign up to my mailing list (I don’t spam, not my style) to find out how you can book.