All Aboard For A Blogathon Challenge With A Difference

Bloggers are being invited to take part in a unique Blogathon challenge this May on a double decker bus! The Mumpreneur’s Networking Club will be bringing the Natwest business bus to Guildford, Kingston-upon-Thames, Brighton and Portsmouth asking bloggers to compete in a challenge to raise awareness of the benefits of running your own business.

MNC are inviting aspiring business owners and entrepreneurs along to the bus to talk to professionals within their network about local support helping to inspire, share practical skills and drive forward their ideas.

Bloggers will be challenged to get the topic of ‘parentprenership’ buzzing on social media by writing a topical blog post live from the bus then completing a host of social media challenges within 2 hours. The winner will receive one year’s free membership to The Mumpreneurs Networking plus other goodies from partners and sponsors.

“Parent bloggers have a wealth of experience not only with technology but also juggling work and family life, as many pro-bloggers are self-employed. We want to come together as a collective and hopefully prompt those thinking about taking the plunge into self-employed life to take action,” says Blogathon co-host and MNC partner Claire Jones-Hughes from ClaritaCo Media.

The Mumpreneurs Networking Club is a business-networking group whose members are entrepreneurial women, men and parents and is celebrating nearly 20,000 visits to its events . Their mission is to connect, inspire and engage mumpreneurs everywhere.

The Mumpreneur economy (businesses run by mothers with children under 18) generated 7.2 bn for the economy in 2014. A report from the think tank Development Economics commissioned by Ebay , evaluated the contribution of Mumpreneurs and found that the sector is growing at an unprecedented rate The report states that Mumpreneurs will generate 9.5bn for the UK and support an extra 13,000 employees and taking the total jobs created by Mumpreneurs to 217,600 by 2025, using data generated from the Office for National Statistics. The Mumpreneurs Networking Club have hit the road to spread the word about how turning a passion into a business can bring a whole host of flexible working benefits to family life.

MNC Director Sara Guiel says, “women from all professions who have discovered that the corporate world can be an uncomfortable fit with family are turning their passions into businesses. For many this is about a flexible work life balance but for an increasing number this is about establishing a business on their terms that contributes financially not just to the family coffers but to the greater U.K. economy as they grow from soletrader to a viable and credible SME.”

The tour, supported by Natwest and Start-up Britain, kicks off on 16th May in Guildford stopping at Kingston-Upon-Thames on 17th May, Brighton on 25th May terminating in Portsmouth. Visit their Facebook event to save the date and get the latest news on the day’s activities.

Bloggers in the local area interested in taking part should contact: or sign up here:

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Working Successfully With Bloggers

Collaborating with bloggers is an excellent way to market a business by tapping into their traffic and community. But investing your time and money with the right bloggers requires a good understanding of how influencing works plus careful relationship management.

Bloggers hold a powerful position in the digital world. When I started my first blog, 7 years ago now, snagging my .com domain name as well as a address, I could see how strong blogger voices were becoming. We were forming cohesive communities built on personal experience, free opinions and a raw style which readers connect to over standard journalism.

The landscape for bloggers has changed dramatically over the past 7 years. PR agencies and brands are queuing up to offer lucrative promotional opportunities to the top digital influencers. Bloggers are being sent on worldwide holidays, have agents and top bloggers in their field are paid anything from £250 upwards for a post. Top video bloggers, often known as ‘YouTubers’, are invited to red carpet affairs and panel shows. It’s a ‘real job’ now, where the blogger is in charge of their editorial and direction, each one a mini-publisher.

There is a huge collaboration opportunity bloggers for small business, however, especially start ups offering a unique product or service proposition. Although these superstar pro-bloggers are demanding high fees, it’s still possible to work with mid-range niche social media influencers which could deliver a significant return on campaign investment.

While investing in a few sponsored posts with bloggers could enhance a campaign and provide plenty of social buzz, plus cheaper than paid social with Facebook and Twitter, some bloggers will collaborate on reviews with a fee if the proposition matches their blog purpose.

Bloggers also appreciate collaborating with agencies and companies who understand their process and value. Relationship management is key. They’re a talkative bunch and one wrong move running a campaign risks to spread warning signals out to the community as a whole. Some are managing blogs around family and day jobs, they don’t have time for lengthy projects where it’s unclear what the return is for their work.

And it is work. Many, many PRs make the mistake of assuming it’s a hobby and bloggers will write for free. But these bloggers are putting in their tax returns like every other self-employed person. If you get the campaign right, you’ll cultivate strong relationships which continue to grow as their influence grows.

Running an outreach campaign may not be as costly as you think. I have worked with a range of influential bloggers, cultivating productive relationships. Contact me to discuss your marketing needs and I’ll match you with the right people. 01273 381518