Spellcheck For Content Success

Are you wondering why your social media posts aren’t getting the engagement you think they deserve? It could be as simple as checking spelling, grammar and syntax.

The internet is rife with poor use of written language. It doesn’t particularly matter when it’s our mates posting hurriedly from their phone with a few typos but when a business posts messages riddled with errors it has a different impact.

2016-04-25 18.52.24-1As a business, you’re engaging with people using social media to influence them into buying your product or use your service. Therefore the reader is only likely to react, comment or share your post if they feel what you are saying is of value or interest.

In order to do that, a business needs to stand out with their messaging. But there’s little use in having amazing campaign creative or beautiful images if the accompanying commentary is poorly written.  Here’s why:

1. It looks unprofessional. Why would someone invest their hard-earned cash on your service or product when you can’t spell or post live without correcting finger slips on the keyboard. On Facebook there’s no excuse, you can go back and edit. On Twitter you can delete the message and repost. But even then you could be penalised by their algorithm for posting duplicate content.

2. It’s a waste of time for the reader. While skimming their feed, people are unlikely to stop and spend time trying to decipher a misplaced apostrophe or misspelled word. They’ll skip reading and move on to something which pulls them in more fluidly.

3. It looks like you don’t care. If can’t make the effort to make sure your messages read well, then it could come across as not caring about your customers. So why would they bother with you?

4. It’s not shareable content. People are highly unlikely to share posts with poor grammar with their followers as it equally looks bad for them.

It’s all avoidable. When mentoring clients, we work together to find a process for producing content which works for them. Planning ahead is key: pre-write posts for the week or month then check them after you’ve finished the content and check again before pressing ‘publish’.

I believe EVERY business can produce engaging flawless content. Sign up to my newsletter for details of forthcoming training courses and content workshops.

All Aboard For A Blogathon Challenge With A Difference

Bloggers are being invited to take part in a unique Blogathon challenge this May on a double decker bus! The Mumpreneur’s Networking Club will be bringing the Natwest business bus to Guildford, Kingston-upon-Thames, Brighton and Portsmouth asking bloggers to compete in a challenge to raise awareness of the benefits of running your own business.

MNC are inviting aspiring business owners and entrepreneurs along to the bus to talk to professionals within their network about local support helping to inspire, share practical skills and drive forward their ideas.

Bloggers will be challenged to get the topic of ‘parentprenership’ buzzing on social media by writing a topical blog post live from the bus then completing a host of social media challenges within 2 hours. The winner will receive one year’s free membership to The Mumpreneurs Networking plus other goodies from partners and sponsors.

“Parent bloggers have a wealth of experience not only with technology but also juggling work and family life, as many pro-bloggers are self-employed. We want to come together as a collective and hopefully prompt those thinking about taking the plunge into self-employed life to take action,” says Blogathon co-host and MNC partner Claire Jones-Hughes from ClaritaCo Media.

The Mumpreneurs Networking Club is a business-networking group whose members are entrepreneurial women, men and parents and is celebrating nearly 20,000 visits to its events . Their mission is to connect, inspire and engage mumpreneurs everywhere.

The Mumpreneur economy (businesses run by mothers with children under 18) generated 7.2 bn for the economy in 2014. A report from the think tank Development Economics commissioned by Ebay , evaluated the contribution of Mumpreneurs and found that the sector is growing at an unprecedented rate The report states that Mumpreneurs will generate 9.5bn for the UK and support an extra 13,000 employees and taking the total jobs created by Mumpreneurs to 217,600 by 2025, using data generated from the Office for National Statistics. The Mumpreneurs Networking Club have hit the road to spread the word about how turning a passion into a business can bring a whole host of flexible working benefits to family life.

MNC Director Sara Guiel says, “women from all professions who have discovered that the corporate world can be an uncomfortable fit with family are turning their passions into businesses. For many this is about a flexible work life balance but for an increasing number this is about establishing a business on their terms that contributes financially not just to the family coffers but to the greater U.K. economy as they grow from soletrader to a viable and credible SME.”

The tour, supported by Natwest and Start-up Britain, kicks off on 16th May in Guildford stopping at Kingston-Upon-Thames on 17th May, Brighton on 25th May terminating in Portsmouth. Visit their Facebook event to save the date and get the latest news on the day’s activities.

Bloggers in the local area interested in taking part should contact: hello@claritaco.co.uk or sign up here:

http://bit.ly/busblogsignup

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